About Us
Ettinger PR is a results driven and highly proactive consumer PR agency specialising in travel, lifestyle, music, literature, science, technology, film, art and design.
Our power is diversity, having worked with some of the world's most influential brands and people across industries, including Google, Disney, Fox, Science Museum, Tate Britain, LOCOG, Vogue, Stephen Hawking, Brian May, Abba, Philippe Starck, Cameron Mackintosh, Patrick Moore, Nick Park, Richard Rogers and The Four Seasons.
We implement media campaigns and create bespoke events that result in global exposure for individuals, products and brands. Our message is always authentic and the delivery powerful. We have a never-ending network of press contacts across all media and work closely with them, from the initial pitch of a story through to the printed or broadcast coverage.
What they say about us
"Ettinger PR made Starmus a global event." Stephen Hawking
"Whether promoting a Queen related project or The London Stereoscopic Company, Ettinger PR never fails to deliver but apply an impressive level of creativity and energy to campaigns, resulting in the best press coverage possible. Truly a one off." Brian May
"Ettinger has a brilliant understanding of what works in the media, offering powerful and entertaining stories that work for the Telegraph audience, whether in print or online. Ettinger operates with admirable persuasion, precision and speed." Mark Skipworth, Deputy Editor, Daily Telegraph
“The best in the business.” Jonathan Goodman, Founder of Carlton Publishing Group
"Ettinger PR positioned Unplugged as the leading digital detox guide in the UK, partnering with the Four Seasons and securing extensive coverage in the most influential consumer lifestyle magazines and national newspapers, which in turn created huge momentum for the launch of The Digital Detox Company." Orianna Fielding, Founder of The Digital Detox Company
"Truly wonderful to work with, always professional, brilliant with ideas and tireless at promoting my books." Lucinda Dickens, author and great great great granddaughter of Charles Dickens
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“Without publicity there can be no public support, and without public support every nation must decay.”
Benjamin Disraeli -
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
Warren Buffet -
"If I was down to the last dollar of my marketing budget I'd spend it on PR!"
Bill Gates -
“Ettinger made STARMUS a Global event.”
Stephen Hawking -
"Ettinger has a brilliant understanding of what works in the media, offering powerful and entertaining stories that work for the Telegraph audience, whether in print or online. Ettinger operates with admirable persuasion, precision and speed. A real pro."
Mark Skipworth, Deputy Editor, Daily Telegraph -
"Whether promoting a Queen related project or The London Stereoscopic Company, Ettinger PR never fails to deliver but apply an impressive level of creativity and energy to campaigns, resulting in the best press coverage possible. Truly a one off."
Brian May
OUR WORK
Innovative, creative, compelling
Lemonaid & ChariTea
Gemany’s best-loved healthy soft drinks (iced tea & fruit juices) have just launched in the UK at Selfridges, Harrods and Whole Foods….Keep watching this space!
QUEEN IN 3-D, by Brian May
We ran the PR for Queen in 3-D, the first Queen book written by a band member and the first ever autobiography where the author/ …
ABBA’s 40th Anniversary
To celebrate the 40th anniversary of one of the world’s best loved pop groups, Carlton published an official book filled with previously unseen, removable items …
SPACE ELEVATOR
We launched the highly unique and talented rock band, Space Elevator, into the media eye, by drawing music critics to their gigs and securing coverage …
STARMUS FESTIVALS: The Music
The “Star” in “Starmus” represents the science and astronomy element of the festival and the “mus” the music.
We ran the PR for the concerts at …
PinkNews Awards with Theresa May, Jeremy Corbyn & Lorraine Kelly
The PinkNews Awards celebrates the contributions of politicians, businesses and community groups towards LGBT equality in the UK and around the world.
We ran the PR for …
BALANCE MAGAZINE’S WELLNESS 100 LIST WITH JAMIE OLIVER
Balance is the UK’s leading wellness magazine with a print circulation of 202K and we lead the campaign for their
second anniversary issue, which also launched …
THE DOG GUARDIAN
Nigel Reed, The Dog Guardian was unknown to the media. We positioned him as the UK’s leading dog behaviourist and within a matter of weeks …
CHAYA YOGA RETREATS
The aim to recruit relevant press to experience the magic of Lucy Hill’s beautifully curated retreats which take place all over the world. A …
THE MINDED INSTITUTE
I helped position The Minded Institute—a global leader in yoga therapy education—by securing media coverage and facilitating talks with its founder, Heather Mason. We …
Lisa Sanfilippo – Yoga instructor, psychotherapist and author
Unknown to the world, Lisa Sanfilippo – a deeply spiritual yoga teacher. After experiencing her transformative “Yoga for Better Sleep” workshop, so impressed by …
WINDFALL NATURAL – beautiful wellness
We love a good opening launch that becomes the talk of the town , so for this high end, wellness store in Fulham, we curated …
LES MISERABLES: FROM STAGE TO SCREEN
To coincide with the release of the Oscar winning Les Miserables film, an official book was published covering the history of the musical and the making …
THE STORY OF DESIGN
Well researched and lavishly illustrated, it tells a story that I don’t believe has ever been told before – Sir Terence Conran
A fascinating journey through …
YOO with Philippe Starck, Jade Jagger, Kelly Hoppen & Marcel Wanders
We ran the PR campaign for the Yoo team’s interior design book, launching it at Selfridges with Jade Jagger, Kelly Hoppen and Philippe Starck available …
CREOLE – A VIBRANT CARIBBEAN COOKBOOK
We secured coverage for the unique Caribbean cookbook, by celebrity Guadeloupean chef Babette de Rozieres, on the front page of Observer Food Monthly and in …
STARMUS with Stephen Hawking, Buzz Aldrin, Brian Cox, Neil deGrasse Tyson
“Ettinger PR made STARMUS a global event.” Stephen Hawking
Starmus is the most ambitious science and astronomy festival the world has seen, with some of the …
The Great Global Treasure Hunt on Google Earth
This was the most technologically advanced treasure hunt that the world had ever seen. It involved the use of a book and Google Earth to …
Without Ugliness There Would Be No Beauty
To promote the eccentric art book, Ugly, by Stephen Bayley (Co-founder of The Design Museum) Ettinger PR hosted London’s first “Ugly” party at the quirky …
40 Years of Queen
To celebrate the official 40th anniversary book on the world’s greatest rock band, we borrowed the band’s memorabilia, which Brian May treasures, and put on a …
Unplugged at the Four Seasons
An enlightening journey back from living an iLife to a real life
Unplugged by Orianna Fielding, explores the destructive impact that social media and technology can …
The London Stereoscopic Company
The London Stereoscopic Company imprint is Brian May’s new fine-art publishing company with a mission to share the world’s greatest 3-D images, from Victorian times …
The Cosmic Tourist
“The award for the most eccentric and wonderful book launch party goes to The Cosmic Tourist” The Independent
Brian May, Sir Patrick Moore and Chris Lintott …
Dressing Marilyn
William Travilla was Marilyn Monroe’s close friend and the designer of some of her most iconic dresses, yet little was known of him until Dressing …
The Canary Islands
Few people in the UK know that there are seven Canary Islands (Tenerife, Gran Canaria, Lanzarote, La Gomera, La Palma El Hierro and Fuerteventura) so …
Some of the people we've worked with
Our clients
THE DOG GUARDIAN
Launched unknown dog behaviourist, Nigel Reed, and his self-published book, The Dog Guardian, straight into the media limelight.
The Digital Detox Company
Through a media campaign and bespoke launch, the company gained invaluable press exposure that positioned it as the leading digital detox brand in the UK.
BALANCE MAGAZINE
PR service for the UK’s leading wellness magazine with a circulation of 202K.
VIRGIN’S FLYING WITHOUT FEAR COURSE
PR service for Richard Branson’s initiative that has cured thousands of people of their fear of flying, including Ettinger who was a Telegraph case study!
FUNZING
PR service for compelling talks, imaginative lifestyle and foodie workshops across London and other UK cities.
Shift.ms
We invented the world’s first 48 hour sponsored silence to raise awareness and funds for the Multiple Sclerosis charity. We did not speak for 48 hours but the media were all talking about it!
Brian May
For the last seven years we have worked across Brian May’s fascinating projects from 40 Years of Queen to the launch of his own publishing imprint, The London Stereoscopic Company
ABBA
We helped ABBA celebrate their 40th anniversary with a media campaign that resulted in international exposure for their book.
PHAIDON
We worked on high profile food, art and design projects with some of the world’s leading chefs, artists, designers and architects.
-
“Without publicity there can be no public support, and without public support every nation must decay.”
Benjamin Disraeli -
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
Warren Buffet -
"If I was down to the last dollar of my marketing budget I'd spend it on PR!"
Bill Gates -
“Ettinger made STARMUS a Global event.”
Stephen Hawking -
"Ettinger has a brilliant understanding of what works in the media, offering powerful and entertaining stories that work for the Telegraph audience, whether in print or online. Ettinger operates with admirable persuasion, precision and speed. A real pro."
Mark Skipworth, Deputy Editor, Daily Telegraph -
"Whether promoting a Queen related project or The London Stereoscopic Company, Ettinger PR never fails to deliver but apply an impressive level of creativity and energy to campaigns, resulting in the best press coverage possible. Truly a one off."
Brian May